So far, hundreds of individuals and two foundations have chosen to invest in Beyond War, and thousands have joined the Beyond War renewal. Still, many have not yet chosen to do so.
What is it that Beyond War uniquely offers that makes it a compelling investment and an irresistible draw? What are we (or can we become) really good at? And, is it essential? And, to whom?
It is important to recognize that many individuals and foundations who share our commitment to peace have their own perspectives and priorities that may or may not match up well with our own. One key to building good relationships is to understand others on their own terms. Another is to know ourselves.
For us to reach optimal success at fundraising and other forms of outreach we need to develop a clear focus on what it is we do (and do not do), why this matters (to others, not just ourselves), how uniquely good we are at it (by proven results, not vague ambitions), and where we fit in the bigger picture.
It takes a great deal of honesty and courage to face these questions. It is very easy to turn away from them and go out trying to raise money and grow our membership instead. Of course, we must continue to do all of these and more. However, we can go about it as an act of discovery as well as necessity – like explorers journeying in a new land, learning to live off that same land as we map it and find our way.
That is where Beyond War may still be at this time? If so, that is not a bad thing. It is a wonderful thing. Risky? Yes. Exciting? Yes. Hopeful? Definitely!
As we gain a clearer view of ourselves, and of others, and where we do and do not fit together, then our fundraising and outreach efforts will become much simpler tasks of connection and presentation. Our impressive, yet limited, successes to date indicate that we are not there yet. We have more to do.
If we can bring this humbling more tempered perspective to our work, we will be more successful at it and enjoy it a whole lot more! As we go about our efforts to raise funds together, perhaps you will also join me in beginning to explore some of these challenging, important and exciting questions as well?
Tags: fundraising, identity, mission, niche
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